If you’re reading that, the likelihood is, you, like us, have a job.
You are probably warm, you probably have food in your tummy, you probably have a roof over your head and slept in a bed last night?
So rather than sending you a token of our appreciation for your custom this year, we’re doing a bit of good with it instead.
Every working day this December we’re running a reverse 10x advent calendar.
For example, on day 1 we provided 10 sleeping bags to rough sleepers.
On day 6 we subsidised 60 Christmas dinners to local families living in poverty that otherwise would have gone without.
On day 20 we'll donate 200 packs of pasta to local foodbanks.
The objective? Firstly, with our B Corp hat on, to use our business as a force for good. But most importantly, to generate awareness.
Awareness of those less fortunate, awareness of how small actions can make big differences, awareness of the struggles of small charities and their overwhelming gratitude for assistance.
Has is worked?
Abso-bloomin-lutley. Not only has Premier donated, in this month alone, many thousands of pounds, and countless hundreds of hours to good causes, but the engagement has been phenominal. Without exagiration, every day we are receiving huge donations from customers, suppliers and total strangers alike. Others have pledged to make donations in their locality too. We have been blown away be peoples generosity.
So if you have the means, do something. We’re not asking you to be Florence Nightingale, Bill Gates or Mr Beast. Just clear out those old coats to rough sleeprs. Chuck something in the food bank bin at the supermarket. Spare a bit of time to a charity close to your heart. There is no better feeling than helping someone.
Premier. Look good, do good.
