The Psychology of Colour in Branding & Marketing

Is the choice of colours for your brand more than just personal preference?

Does it really matter what colour choices you make for your logo or brand?

Will your audience really feel differently because of the colour combination?

YES!!!!

It has long been known that colour can influence mood, emotion, behaviour and even product choice.

Studies of the theory, both scientific and non-scientific, are aplenty.

The colours you choose to represent your brand are important because they will undoubtedly influence the message you are conveying.

Colour increases Brand Recognition by 80%

Colour in branding infographicInfographic Credit:
“COLOUR PSYCHOLOGY: WHY WE CHOSE OUR BRAND COLOURS” by We Are Boutique

So how do you choose your colours?

Whilst there is no right or wrong colour for your brand, you need to understand your target audience and consider their response to colours, not your own.

If your end goal is for them to chose your company or product, then your colour palette needs to appeal to them.

It’s more than just picking what feels good to you, it’s thinking about creating a response from the end user!

Call us today on 01376 574670 to discuss the colour options for your promotional products.

Give us a call today to talk to one of our expert sales team and find out more!

01376 318666 | sales@premierpandp.com | premierpandp.com

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