Cool to be Kind

Cool to be Kind was founded in 2015 to help homeless people sleeping on the streets of Chelmsford. Endless care, support and help from so many people in local communities they have achieved fantastic things and been able to help hundreds of homeless people.

Cool to be Kind are pushing to help rough sleepers directly in a more efficient way, while also trying to influence change within the council so they can be a bigger part of homeless people’s lives.

Premier Print & Promotions Ltd are fortunate enough to work with some great suppliers, enabling us to donate a variety of products: branded High Vis vests alongside T-shirts, branded charity boxes, mint tins, baseball caps, socks, gloves and drinks flasks, all this and even rucksacks to go with them!

Update – 12/11/19

Cool to be Kind Launch the Rucksack Project 2019

Cool to be Kind, the Chelmsford based community project, is once again running The Rucksack Project to help rough sleepers this winter.

So, what is the Rucksack Project?

We asked Co-Founder of C2BK, Brian McGovern this question.  Brian told us:

It is simple really; we ask members of the public to fill a rucksack full of items that will make a rough sleeper a little bit more comfortable over the winter months.

What should people put in the rucksack?

This is what we suggest:

Sleeping bag, fleece, tracksuit bottoms, warm hat and gloves, underwear, toothbrush and paste, liquid soap, wet wipes, flask, non-perishable snacks such as chocolate, biscuits and crisps.

How do the public get their rucksack to you?

Rucksacks can be dropped off at the United Brethren Public House in New Writtle Street, Chelmsford or alternatively if people are unable to get there then they can contact us via our Facebook page or on our Contact Us form on our website ( and we will make alternative arrangements

How do you distribute the rucksacks?

We are working in partnership with Help the Homeless Chelmsford who carry out regular outreach where the rucksacks will be distributed locally.  We will also leave several at Sanctus for them to distribute to their service users. Last year we received over 400 rucksacks so we were able to share these with other rough sleeping support groups throughout Essex.

Why is this important?

Rough sleeping has increased by 169% since 2010, nearly 800 rough sleepers died last year alone, and it’s just 18 months since Rob O’Conner died in the doorway of the vacant Argos building in Springfield Road.

Can groups get involved?

Yes, definitely. In past years many schools, scout groups and work collectives have donated many rucksacks to us.

Can People Volunteer?

Yes, we have a number of roles that people can get involved in, such as outreach, project management and administration.

How to get involved

You can visit Cool to be Kind’s website and social media channels, their dedicated team will help you understand how you can help contribute to being there for local rough sleepers. If you would like to find out more information on how you can help and be involved check them out here →


Give us a call today to talk to one of our expert sales team and find out more!

01376 318666 | |

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