DESK DROP /dɛsk/ /drɒp/ (verb) – To place a piece of promotional merchandise on the desk of each of your employees or customers to communicate a message.
As dust accumulates on empty desks from Dundee to Dartmoor the traditional desk drop may be a thing of the past, at least for now. But that’s not to say you can’t still deliver goodies directly to any doorstep, kitchen table or study of your remote team.
Here are a few tips and tricks for making your direct mailing campaign run as smooth as a cashmere codpiece.
- Size matters. Basically the bigger or heavier it is, the more it will cost to send. Obvious right? But sometimes, couriers charge per consignment rather than weight. Bear in mind Royal Mail has some size brackets for parcels. Meaning you may be able to send more for very little extra cost. Adversely, slimming down a bit might save you a pretty penny.
- Data is key. Consistent, accurate addresses separated into separate fields in a CSV will mean much more successful and timely deliveries.
- GDPR. Don’t fall down on data protection. Seek advice.
- Don’t expect perfection. Couriers will inevitably put deliveries in a safe place. Like in a wheelie bin. Or under the cat. Or perhaps just run out of time, say they attempted delivery, then try again tomorrow. Have a contingency.
- Select products that will suit the message, the situation and the recipient. Ask the experts!
- Use individual names to give that added personal touch.
- Including a leaflet or note to reinforce your message or brand adds little cost and great exposure.
- Be eco. Packaging soon adds up. Single use plastic is not cool.
So, don’t let today’s world stop you from engaging with your customers or boosting the wellbeing of your team. Follow these simple steps and boss your next campaign.