Kermit the Frog may have sung about it not easy being green, but that hasn’t deterred the colour specialists at Pantone from selecting PANTONE 15-0343 Greenery as their Colour of the Year for 2017. According to the company, this “fresh and zesty yellow-green shade” evokes the first days of spring when nature’s greens revive, restore and renew.
The experts at Pantone are the global authority on colour and provide professional colour standards for the design and print industries. Every year, Pantone highlight a specific colour that is influencing designers in all areas of design such as fashion, interiors, cosmetics and even car manufacturers.
The new Mercedes-AMG GT R sports car, for example, has launched to worldwide acclaim with a visually striking and memorable ‘Green Hell’ paint job.
This time, Pantone have taken their popular Colour of the Year concept a stage further and partnered up with the accommodation site Airbnb to bring more Greenery into the daily lives of people travelling to cities, towns and villages around the globe.
Examples Of Greenery In Pantone’s Promotional Goods
7 Reasons To Go Green-ery
- The colour green is associated with nature and environmentalism
- Many tech companies use green in their company logo and software apps to convey progression and a pioneering spirit
- Green often provides a pop of colour in footwear and fashion accessories
- It also adds a confident punch of colour for hair, lips, eyes or nails
- Green packaging provides an instant message of freshness, something inherently good for you and organic
- A wall or piece of furniture painted green creates the illusion of nature indoors, helping to reduce anxiety in our surroundings
- Green prominently features in healthy living and health food trends, thanks to the likes of avocado, seaweed and urban agriculture
Of course, we don’t want to boast about being ahead of the curve yet again, but Pantone Greenery does bear an uncannily close resemblance to Premier’s bright green colouring in our own branding.