Research conducted by our friends at the British Promotional Merchandise Association (BPMA) at Marketing Week Live 2016 has revealed some fascinating insights into how brands are currently using promotional clothing in the UK.
How Brands Are Using Promo Clothing
- 91% of respondents use branded clothing
- 62% use it to make their staff easily distinguishable
- 46% at exhibitions
- 42% to boost brand awareness
- 35% for staff uniforms
- 27% for promotion purposes
- 26% for giveaways
- 18% for staff fun days
- 17% for conferences
- 14% for charity events
The average annual spend on promotional clothing for 43% of the respondents ranged between £1,000 and £5,000. Only 6% spent more than £15,000 on these items.
When it comes to purchasing branded garments, the BPMA’s research revealed that most brands prefer quality over price or style.
Most Popular Brandable Garments In The Past 12 Months
- 76% T-shirts
- 52% Polo Shirts
- 32% Sweatshirts and Hoodies
- 24% Fleeces
- 16% Jackets
- 11% Shirts and Blouses
- 2% Knitwear
Premier would also mention the benefits of Beanies and Caps when selecting the best items of promotional clothing for any brand. Headwear is a highly visible advert for your business or organisation – at all times of the year.
Promotional Clothing For Your Brand
To find out more about promotional clothing and how this exciting merchandise can enhance your own brand, please call Premier’s expert team on 01376 574670 today for friendly advice and a free quote.