As part of their new #BecauseSummer marketing campaign, Malibu Rum have launched a UK ‘pop up’ online shop to sell a full range of branded promotional merchandise to consumers this summer.
The Malibu Rum Shop sells everything from Malibu-branded hoodies, beach towels and cooler bags to deckchairs, BBQ sets and wireless Bluetooth speakers. Of course, there’s an opportunity to buy drinks from the Malibu Rum range too!
Employing a fun, summer vibe throughout, this ecommerce site is targeting 18- to 24-year-old drinkers across the UK. Malibu Rum believe this savvy generation of consumers are not just interested in buying products and services, they are looking for brilliant experiences to share with their friends via social media.
According to Malibu Rum’s head of marketing Adam Boita, the online shop was launched in response to fans who wanted to purchase the type of Malibu-branded merchandise they would usually see in their favourite bars and clubs.
“You have to build the brand and engagement first,” Boita told Marketing Week in a recent interview. “Sales will naturally occur off the back of that.”
The Malibu Rum Shop is currently running a competition to win a trip to the Ibiza Rocks Hotel and attend The Malibu Pina Colada Day Pool Party on July 10th. Malibu Rum are also offering some of their merchandise free to UK retailers to use in point-of-sale (POS) marketing promotions.
Malibu Rum Promotional Merchandise
Here are a few examples of the promo merchandise available to buy now from the Malibu Rum Shop.
Ordering a round should now be a lot simpler for Malibu Rum drinkers, thanks to the branding on this Hoodie (£22.99) and Sun Visor (£3).
Featuring the classic Malibu logo, this 12oz Coconut Cup (£2.49) and 16oz Pineapple Cup (£2.49) are both dishwasher safe. The white and blue Pineapple Straws shown in these product photos are also available in a set of 20 (£2.49).
That’s the BBQ (£12.49), Cooler Bag (£3.99) and music (£15) sorted for the pool party then!
A Frisbee (£3.99), Giant Pineapple Pool Inflatable (£30) and Deckchair (£54.99) are sure to provide the source material for plenty of screwball social media snaps throughout the summer.
Malibu Rum’s promo merchandise is already being shared on the likes of Facebook, Twitter and Snapchat.
“Loving life with my giant pineapple floatie.”
“Grab a cocktail in our @MalibuUK Love Shack”
“My kind of cup.”
Be Drink Aware
Meanwhile, we have tempting trio of cocktail recipes for you to try, courtesy of the Malibu Rum crew. Please remember to always drink alcohol responsibly.
MALIBU BAY BREEZE
- 2 parts Malibu
- 2 parts cranberry juice
- 2 parts pineapple juice
- 1 lime wedge
Build in a glass over ice, garnish with a lime wedge.
MALIBU SUMMER COOLER
- 2 parts Malibu Pineapple
- 2 parts coconut water
- 2 dashes of bitters
Combine all ingredients in a 10oz cup with ice. Stir and garnish with a lime wedge.
MALIBU PINA COLADA
- 1 part Malibu
- ½ part coconut cream
- 1 ½ parts pineapple juice
Fill a shaker with ice cubes. Add Malibu and coconut cream. Shake and strain into a chilled highball glass filled with ice cubes. Top off with pineapple juice. Garnish with fresh pineapple.
If you would like to bring the spirit of summer to life with your own exclusive range of promotional merchandise, please contact the Premier team today for expert advice and a free quote.