Ultra-violet to most might be known as that wondrous ray of light used in many medical studies, but to the colour specialists at Pantone it’s a bit more than that. PANTONE 18-3838 ULTRA VIOLET has been selected as their Colour of the Year for 2018. They believe it is Complex and contemplative, Ultra Violet advocates the mysteries of the universe, the intrigue of what lies ahead, and the discoveries beyond where we are now.
Ambiguous purples have been a symbol of idiosyncratic artistic greatness. Vocal icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the spotlight of western pop culture, and ultimately revolutionised individuality.
The experts at Pantone are the global authority on colour and provide professional colour standards for the design and print industries. Every year, Pantone highlight a specific colour that is influencing all areas of design. Pantone Colour of the Year commonly pushes designers to adapt and build on current trends, popular trades such as fashion, interior design, cosmetics and even car manufacturers use the nominated colour on their own products. The cosmetic and fashion industry have been delivered to the forefront this year with the Pantone 18-3838 Ultra Violet colour swatch taking the driver’s seat and influencing a lot of commodity within these sectors.
Ultra Violet lights the way to what is yet to come.
At Premier we’re one step ahead of current trends, we offer a variety of products that can be Pantone matched to reinforce your brand further. Get in touch today for expert advice on which products will tie into your brand.
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