Brand ambassadors are busy working for Pizza Express at various locations around the UK this week, wearing promotional T-shirts and handing out samples of the company’s new ham and pineapple Hawaiian pizza.
These experiential marketing folks are also encouraging passers-by to have a cheesy photo or video taken with a selection of promotional products against an Hawaiian pizza themed pop-up banner. Fun promo props being used by Pizza Express in this campaign include oversized pineapple-shaped sunglasses, pineapple headpieces and pineapple placards.
It’s all part of an extensive marketing campaign by Pizza Express that also includes a competition to win a trip to Hawaii, celebrity pizza art and more traditional advertising via buses, billboards, print and social media.
“Over the years, the Hawaiian has been one of the most requested pizzas to feature on our menu and now you can savour the taste of this classic dish, which comes with an Italian like twist,” say Pizza Express on their website.
Look out for this innovative pizza promotion in Brighton, Manchester and Leeds this coming Bank Holiday weekend (Saturday 29th – Sunday 30th April, 2016).
If you would like to use any promotional products in your own marketing campaign, please contact Premier’s sales team for friendly advice and a free quote.