Designing Iconic RAF Ducks for a Cause
Some merchandise is memorable.
Some becomes collectable.
For the Royal Air Force Association, a simple rubber duck has evolved into a sought-after annual release, blending heritage, creativity and purpose into a powerful fundraising tool.
Customer Profile
Royal Air Force Association (RAFA)
Royal Air Force Association supports serving and former RAF personnel and their families, helping them live independent, fulfilled lives.
Through fundraising initiatives and community engagement, RAFA delivers vital support across the UK, combining heritage with modern campaigns to connect with new audiences.
The Brief
Create a unique, limited-edition series of rubber ducks each year, inspired by different Royal Air Force divisions.
The goal: Design highly collectable, character-led products that engage supporters and drive fundraising.
What We Do
Premier Print & Promotions Ltd designs and produces the RAF’s annual duck collection from the ground up.
Concept, design, sampling, compliance and production are all managed end-to-end to ensure accuracy, safety and consistency.
Results
The RAF duck programme has become a standout fundraising success.
- Strong repeat demand driven by collectability
- Increased engagement across supporters
- Key fundraising driver
RAFA was able to spend over £21 million in 2023 and 2024 supporting the RAF community.
Designed to Engage. Built to Give Back.
Because when merchandise carries meaning, it delivers far more than brand visibility.
Annual collectable programme driving engagement and fundraising.
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Colte House, Threshelfords Business Park, Inworth Road, Feering, Essex CO5 9SE
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