Pros
Single use anything is very much out of favour. Any products that can be used over and over again not only bring multiple impressions from a marketing perspective but reduce the need for more raw materials and resources to be used.
There is a common phrase “reduce, reuse, recycle”. Reuse is the easiest and most efficient of the three. Investing in something of higher value or quality that will stick around and be used on multiple occasions is far more valuable and achieve better ROI
than purchasing ultra-low cost giveaways. It’s a false economy.
Reuseable
Something that can be used more than once. Think cotton shopper bag, a water bottle, those old comfy shoes you’ve had for years, the stained Tupperware in the cupboard, basically anything in your nans house.
Cons
Just because it's reusable doesn’t mean that it has any direct environ- mental credentials. For example a product made in China using “dirty” energy and flown to the UK has a significant carbon footprint that may out-way the fact it’s used on
multiple occasions.
The new, sustainable, way to buy promotional merchandise.
