It’s always interesting to find out what happens to promotional items, how they are used and the influence they have. In November last year a study was conducted which highlighted some fascinating findings. The full document can be viewed below, but here are a few key points:
- Eight in 10 consumers own between one and 10 promotional products, six in 10 keep them for up to two years, and about half (53%) use a promo item at least once a week or more often.
- The main reason for keeping a promotional product is usefulness. Computer products/gadgets ranked highest. These should be considered for your next promotion.
- Promotional products should be thought as “gifts for family and friends” to extend their relevancy beyond target users to facilitate passing them to others and thus increasing their reach.
- Promotional products can be used to minimize time gaps in exposure occasions and provide external cues to help brand recall. They should be provided on a regular basis, have a clear connection to the brand, and should be relevant to the consumer.
For your next event speak to us for promotional products that will aid in brand recall and most importantly be useful to your client base.