Promotional merchandise has been a key element of any political campaign since British trade unions first used banners in the early 19th century. Nowadays, before they even get anywhere near a polling booth, the general public can show their support for a favoured candidate by voting with their credit cards. That’s because today’s political landscape is populated by online stores, selling everything from cupcakes to picnic blankets, to endorse a campaign, party or individual politician.
Donald Trump vs Hillary Clinton
So what happens when two equally divisive presidential hopefuls go head-to-head with their promotional merchandise?
Trump’s Grey Trump T-shirt
Clinton’s Marc Jacobs Tee
Clinton’s merchandising team have secured some big names from the world of fashion. The likes of Marc Jacobs and Tory Burch have designed a hip, limited edition of promotional Clinton ‘Tees’ with unisex sizing. Trump has a dull, grey T-shirt sporting his “Make America Great Again!” slogan.
Trump’s Make America Great Again cap
Clinton’s H is for Hat cap
Interesting to see how the Trump camp are using camouflage in their promotional cap design. Perhaps an appeal to America’s armed forces, National Rifle Association and other gun supporters?
Trump’s presidential 15oz mug
Clinton’s 11oz signature mug
Like the famous signature logos of Walt Disney and Paul Smith, Clinton’s coffee mug is sporting a more personal, handwritten style logo. Interesting how this contrasts with her prickly reputation. Possibly this is a move to make the Hillary Rodham Clinton brand a little more personable and friendly to undecided voters. Once again, Trump leads with his “Make America Great Again!” slogan.
Trump’s photo campaign badge
Clinton’s collector’s set of badges
This badge is one of the few items of promotional merchandise to feature a photograph of Trump on them. Meanwhile, Clinton fans can go on a historic journey with Hillary in a 7-badge collector’s set.
Clinton’s ‘16’ keyring
Keyrings are a classic merchandising and promotional product, yet we couldn’t find any available for sale on Trump’s online store. Clinton’s colourful keyring has a clever ‘Hil16ry’ logo. This is also being used as a hashtag (#hil16ry) on social media channels like Twitter and Instagram.
Clinton’s fun-damental rights tote bag
Clinton’s signature tote bag
Once again, Clinton is ahead of her political rival in the promotions game with a choice of two, trendy-looking tote bag designs.
And the Promotional Merchandise winner is….
Clinton’s larger range of products, further enhanced by an emphasis on attractive design and style, puts Trump’s collection of promotional merchandise to shame. Who’s supposed to be the business expert here! Only time will tell if Hillary can beat Donald in the big battle for the presidential hotseat this November too.
If you ever require promotional gifts or merchandise for your own local or national political campaign, then our friendly team of promo experts are here to help.
Are you a follower of American politics? Then you may also be interested in our recent blog about Netflix using House of Cards promotional items to publicise the new series of Kevin Spacey’s award-winning TV show.