Click the links below to find out more about these common Eco buzz words!
According to Wikipedia sustainability means that a process or state can be maintained at a certain level for as long as is wanted. Think perpetual motion.
There are often 3 pillars referred to – People, Planet and Profit. For something to be sustainable it needs to provide an environmental, social or economic
benefit.
From a promotional merchandise perspective a sustainable product would be something that has been contentiously manufactured and delivered, by a
factory that protects its workforce and its surroundings, that has a decent useful lifespan and limits the impact on the environment at the end of its life.
That’s a lot of boxes to tick. The fact is there is no magic solution. Everything has an impact.
In a nutshell they are broad terms for something that claims to be better for the environment than an alternative. Note the words “better for”. Not necessarily
“good for”. Whilst, generally speaking, that is the case, it’s all about point of reference and a little bit about opinion.
Do something. Something is better than nothing. Be open minded.
Do you research, ask questions, consult our professionals, don’t be green-washed, don’t make snap decisions based on current media scaremongering.
Consider the entire life of the item from raw-material to disposal.
Ask yourself is a short-life “eco” product flown in from China really better than something infinitely reusable, made of plastic, in Birmingham? We think not.
It all comes back to knowing your stuff and most importantly knowing what’s best for you and your objectives.
